Most brands will calculate shelf share in one of two ways: Facings and Linear Shelf Space. The former counts the number of your product’s facings compared to the total number of facings of all other products in that category.
What is Share of Shelf? … In its simplest form, share of shelf is the amount of presence that your brand has within your in-store category. This can be broken down into the sheer volume of space that your product takes up, as well as the visibility of your brand and its on-shelf availability.
How Can You Win Better Shelf Space?
- Know Your Retailer. Every retailer is different. …
- Share Your Expertise and Support. …
- Have Retail-Ready Packaging. …
- Propose Creative In-Store Marketing. …
- Maximize Out-of-Store Marketing. …
- Collect Convincing Data. …
- Optimize Logistics.
How is shelf availability measured?
POS estimation method.
By its implementation, the OOS rate is calculated as the number of times the consumer does not find the item on the shelf divided into the sum of the times the consumer find the item plus the number of times the consumer does not find it (Gruen & Corsten, 2007).
How is shelf percentage calculated?
One of the most precise approaches is to measure the total SKUs on the shelf—yours and your competitors’—and divide by the number of yours. Of course, this takes time and may limit the other activities of sales reps.
What is shelf placement?
The Brand Definition
Shelf placement for brand manufacturers is where your product is located on a brick-and-mortar retail store shelf. It could be top, eye, middle, or bottom shelf. Products can also be placed next to your own brand, a competitor brand, or complementary items.
How does shelf space work?
Shelf space is a hot commodity, and CPG companies often incur substantial costs to get their products in-store, secure premium placement, and run promotions. … This transaction typically takes place after a range review process once the retailer is convinced about a product’s potential to generates sales and profit.
Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
What is shelf rent?
us. the total amount of space available in a store to display goods for sale, or the amount of space for particular goods: shelf space for sth A store that orders too many copies of one book has less money and shelf space for others.
The Fair Share Index (FSI) compares the Retailer’s share of a Tactic (either shelf, promotion, display or items) with their Category $ Share at a Brand or Segment level.
What is on shelf customer availability?
On-shelf availability indicates the amount of products available for purchase at a given place and time. … This lack of insight leads to issues with on-shelf availability (OSA) which, in turn, leads to customers spending less because the items they’re looking for aren’t in stock.
How do you measure retail availability?
4 Key Metrics for Brands to Monitor Product Availability
- Product Listing Completeness. Monitoring product listings completeness shows you which of your products is missing online. …
- Availability / In-stock Rates. …
- Days out-of-stock. …
- Lost sales.
Why is availability important in retail?
To serve the customer who wants something *now*, retailers require a single view of product availability. They need to know where products are, and how soon customers can receive (or collect) them. Otherwise customers will shop elsewhere.